Mantis

Snowboard bindings have gone through few design changes since their invention, and most bindings still utilize the same mechanisms engineered in the 1980's.

MANTIS is a new type of snowboard binding that creates a quick way to get in and out, while maintaining a consistent level of tightness each time. The UniStrap system allows the rider to set their strap tightness once and get in and out of their bindings using the singular buckle.

Brand identity: The Mantis logo is built from the head of a praying mantis, drawn in the negative space, while the filled white shape around it forms the mantis's claws and arms. A simple black and white palette keeps the mark bold and easy to read on the product.

Packaging: The box follows the look and layout of classic snowboard binding packaging, so it feels familiar on a shop shelf, with the black and white Mantis identity carried across it.