This project reimagines classic round sunglasses through an avant-garde, deconstructivist lens. Traditional frame elements are broken apart and exposed, with visible hardware and minimal structure emphasizing how the piece is assembled rather than hiding it. Segmented rims, industrial metal arms, and restrained detailing give the sunglasses a sculptural, architectural presence. The design blurs the line between accessory and object, prioritizing concept, experimentation, and individuality while remaining fully functional.
Brand identity: Vinnie Vega is a luxury-inspired eyewear brand. The identity is a simple black wordmark that takes its cues from the clean, classic look of luxury fashion brands. It stays quiet on purpose so the sunglasses carry the personality.